Uganda, the Pearl of Africa, is the fourth best tourist destination and place to visit in the world this year as per Bradt Guides 2024 rankings, Sky News Kampala understands.
Bradt Guides, an international tourism agency, and leading independent travel publisher released the rankings early this year in January placing Uganda behind Switzerland, Antarctica and the Falkland Islands, and ahead of Madagascar (fifth position) and Zanzibar (seventh), the only African destinations featured in the top 13 destinations of 2024.
Uganda also beat popular global destinations like Greenland, Scandinavia & Iceland, Lithuania, Devon, Miami, Grenada, Hokkaido, and France.
The Chief Executive Officer of Uganda Tourism Board, Ms Lilly Ajarova, attributed the high ranking to relentless efforts on conservation, development of tourism products and aggressive destination marketing.
“The resumption of grading of hotels, participation in trade fairs, developing of products, and having a MICE desk is evidence of the work being done around the clock. In May all eyes will be on the Pearl of Africa Tourism Expo where we will showcase the latest services and attractions in place,” said Ajarova.
Sam Mwandha, the Executive Director of Uganda Wildlife Authority said Uganda’s conservation efforts are paying dividends.
